AaGlobal Language Services has embarked on an ambitious digital marketing journey in collaboration with Humberside Airport. This strategic move marks a significant milestone in the company’s evolution, symbolizing its expansion and technological advancement since establishing its presence in Hull in 2011. The 12-month partnership signifies a new phase for AaGlobal, aligning with its mission to engage a broader global audience.
Kirk Akdemir, the CEO of AaGlobal, emphasized the company’s growth trajectory and innovative approach, underlining the importance of reaching out to a wider business clientele. The partnership with Humberside Airport not only amplifies AaGlobal’s visibility but also strengthens its ties within the international business community, enhancing its market positioning and facilitating connections with key players in the region.
Originally founded in Worcester over 30 years ago as a private sector specialist, AaGlobal’s expansion to Hull has catalyzed substantial growth, particularly in the public sector domain. Today, Hull serves as the company’s headquarters, boasting a workforce of over 40 employees and a vast network of linguists operating globally in more than 500 languages and dialects.
While the public sector remains a cornerstone of AaGlobal’s client base, the company’s private sector engagements have been instrumental in forging partnerships with renowned global brands. By leveraging its experience and expertise, AaGlobal aims to engage a diverse audience of international business travelers, especially those commuting between Humberside and Schiphol Airport, accessing over 150 destinations worldwide.
Chantelle Akdemir, the business development manager at AaGlobal, highlighted the importance of professional language services in facilitating seamless international communications for businesses. The digital marketing campaign launched in July signifies the company’s foray into new promotional avenues, with plans to evaluate its impact and potentially expand to other airports and media platforms to cater to varied audiences.
Tracey Frankish-Creed, Business Partners and Marketing Executive at Humberside Airport, expressed enthusiasm about welcoming AaGlobal on board, emphasizing the shared goal of connecting the Humber region to the global landscape. The collaboration between AaGlobal and Humberside Airport encapsulates a synergy between local expertise and global outreach, underscoring the significance of strategic partnerships in fostering regional and international connectivity.
As AaGlobal embarks on this digital marketing endeavor, the company’s commitment to delivering top-tier language services remains unwavering. By harnessing the power of digital media and strategic partnerships, AaGlobal is poised to elevate its brand presence, expand its market reach, and solidify its position as a leader in the language services industry.
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