Comprehensive research is undertaken for the right keywords and search terms for your business. AlphaSEO will analyse the traffic for the keywords/terms you are interested in and may recommend alternative key words that are less competitive and will help rank your website better.
Keyword research is extremely important in both highlighting common misspellings that can capture more visitors and making sure your website is targeting the right people. Keyword research can offer an insight into areas of high traffic that can be used as business intelligence to help decide on potential new directions.