iProspect recently announced the promotion of Maureen Doris Cheung to the position of Head of SEO, signaling a strategic move in response to the evolving landscape of digital marketing. With over a decade of experience in the field, Cheung’s appointment underscores the agency’s dedication to innovation and excellence in search engine optimization. SEO Guidebook: How Read more…
Category: SEO News
Forbes Addresses Google’s SEO Policy Impact on Freelancers
Forbes has recently made headlines by terminating some of its freelancers in response to Google’s site reputation abuse policy, also known as parasite SEO. This decision has stirred discussions within the publishing and SEO communities, shedding light on the impact of Google’s policies on content creation. Search Engine Optimization (SEO) Visual Guide – Part I: Read more…
SEO Industry Faces Talent Crisis Amid Post-Pandemic Uncertainty
The SEO industry is facing a looming crisis, and it’s essential to be prepared for what lies ahead. With the rise of the #opentowork hashtag on LinkedIn, SEO professionals are expressing concerns about redundancies in agencies, signaling a potential career upheaval. The aftermath of the COVID-19 boom in the SEO sector has given way to Read more…
SEO’s Vital Role in Optimizing Career Sites for Recruitment
In the fast-evolving landscape of career sites, the importance of Search Engine Optimization (SEO) cannot be overstated. Websites designed to attract job seekers and connect them with employers need to be strategically optimized for search engines to ensure visibility and reach. This practice is not just a trend but a fundamental requirement in today’s digital Read more…
Goodwin Procter Ends Partnership with Recruiter Amid Diversity Dispute
Goodwin Procter has terminated its agreement with a legal recruiter, Bryson Malcolm, following his public criticism of the firm’s diversity decisions on social media. Malcolm, the founder of Mosaic Search Partners, expressed his disapproval of Goodwin Procter’s reported actions to sever ties with various diversity organizations, labeling the move as “shameful.” Paralegal Career For Dummies Read more…
Influential SEO Experts Shaping Digital Marketing Strategies for 2025
Search engine optimization (SEO) is a critical aspect of digital marketing, with 81.8% of global internet users utilizing search engines regularly. Staying abreast of the latest SEO trends and techniques is essential for marketers aiming to enhance their online visibility. One recent development reshaping SEO strategies is TikTok’s SEO Creator incentives program, offering monetization for Read more…
Google Enhances Machine Learning Crash Course with LLM Modules
Google has recently updated its machine learning crash courses, introducing new modules focusing on large language models (LLMs) and automated machine learning. These additions aim to enhance understanding of the inner workings of search engines and generative AI. The Hundred-Page Machine Learning Book | $53.58 The machine learning crash course provided by Google serves as Read more…
Expert Insights: Leveraging Local SEO for Business Growth
Local search engine optimization (SEO) plays a crucial role in the success of small businesses, as it can significantly impact in-store visits and customer decisions. Understanding the driving factors behind local searches is essential for businesses looking to attract more customers. In a recent expert-led webinar, industry professionals provided insights into consumer behavior and how Read more…
NESS Conference Series: Elevating SEO Knowledge for Publishers
News SEO Summit is a significant event for publishers, bringing together experts in news, SEO, and publishing fields to share valuable insights and knowledge. The summit offers a platform for professionals to collaborate, discuss, and learn from industry leaders. It serves as a hub for audience development and editorial teams, fostering a community of engaged Read more…
LocalU and Bringing The Heat Named Best SEO Events
Two standout events, LocalU and Bringing The Heat, have been honored as industry leaders in the realm of SEO events. The annual Best SEO Conferences Awards, curated by Paul Andre de Vera, recognize these events for their commitment to delivering actionable SEO strategies, expert speakers, and a community-driven learning experience for marketers and business owners Read more…