In the latest search news, Google recently completed its June 2025 core update after running for 16 days. The update brought volatility to search results, with some sites experiencing fluctuations in rankings. This update also introduced new features to Google’s AI Mode, including Gemini 2.5 Pro and Deep Search, available for a fee. However, there have been reports of issues with the AI Mode, such as displaying only link cards, which may be a bug.
Google’s AI capabilities have expanded, with AI Overviews now showcasing multiple videos and Google Discover receiving AI-generated summaries. Additionally, Google Search Console has added 24-hour comparison views, allowing webmasters to track changes more effectively. Google emphasized the importance of indexing sites thoroughly, indicating that a site barely indexed may lack credibility.
Furthermore, Google updated its Core Web Vitals in Search Console, although there have been concerns about discrepancies in the data. The Search Analytics API now provides metadata for incomplete data points, enhancing webmasters’ analytical capabilities. Google also made changes to its merchant return policies and loyalty programs, aiming to improve the user experience.
Local businesses saw updates in Google’s local ranking documents and Local Service Ads reviews, now managed through Google Business Profiles. Google is testing an AI Local calling feature similar to the Ask For Me feature, enhancing communication between businesses and customers. The Business Profiles appeal tool has been updated to provide rejection reasons, offering transparency to businesses.
Additionally, Google introduced new ways for businesses to verify their Business Profiles, including requesting WhatsApp and text numbers during setup. In the realm of Google Ads, new features like apply recommendation direction in Gmail previews and expandable summary rows for feed vs. asset metrics were rolled out. Smart Bidding Exploration is also being tested for select advertisers, aiming to optimize ad performance.
Despite these updates, there have been reports of anomalies in Google Ads change history reports, with mentions of ghost users. The search community closely follows these developments, as they impact online visibility and marketing strategies. As the search landscape evolves, staying informed about algorithm updates and new features is crucial for businesses aiming to enhance their online presence.
In conclusion, the latest developments in Google’s search algorithms and features demonstrate the search giant’s ongoing efforts to improve user experience and provide relevant search results. These updates underscore the importance of staying abreast of changes in the digital marketing landscape to maintain a competitive edge in online visibility and search rankings.
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