Mood Media is keen to show advertisers the benefits of retail networks – where better to get ROI than at the actual point of purchase? Given the scale of the ‘mute, flick to an alternative or even fast forward’ trend going on in commercial TV and Radio, retail is going to become one of the last places that advertising messages can be sent to audiences in ‘real time.’ Furthermore, as an actual media tool, the in-store world has ultimate laser targeting capability, minimum wastage and is closest to the point of sale.
