Cloudflare’s Pay Per Crawl campaign from an SEO-led PR perspective has made significant waves in the market, earning over 2,000 backlinks, boosting branded searches, and influencing AI visibility. The current landscape of information discovery, driven by AI-powered search and LLM assistants, has pushed companies to adapt their strategies. Cloudflare’s initiative offers a case study on Read more…
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Google and Apple Drive Tech Competition with AI Innovations
Google Search experienced some volatility recently, with issues affecting Google Search, Discover, and Google Lens. Sundar Pichai from Google hinted at the gradual integration of AI Mode into Google Search, promising enhancements for users. Apple also made strides with updates to Apple Intelligence and Apple Visual Intelligence, showcasing the ongoing competition in the tech industry. Read more…