AI tools like ChatGPT and Perplexity are reshaping how people search for information, altering the traditional SEO landscape. The once straightforward process of typing a query into Google has evolved into a complex journey involving various platforms before reaching a decision. Consumers now traverse TikTok reviews, Reddit threads, AI tools, and YouTube breakdowns before engaging Read more…
Artificial Intelligence (AI) is revolutionizing how B2B buyers discover brands, with tools like ChatGPT and AI Overviews providing direct, curated answers. This shift sets a higher standard for visibility, favoring structured, well-formatted, and credible content. Despite this, many B2B marketers have yet to fully adjust to this new landscape, where quality content and brand authority Read more…
