Lifestyle publishers are facing a new challenge as generative AI features like AI Overviews and AI Mode reshape the landscape of search engines. Traditionally, evergreen content has been a cornerstone for publishers, attracting traffic by answering common queries. However, with AI-generated summaries now providing instant answers on search result pages, click-through rates from Google searches Read more…
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Generative AI Reshaping Brand Engagement Strategies: Expert Insights
In the realm of marketing, the landscape is continually evolving, with advancements in technology playing a pivotal role in shaping strategies and approaches. One such groundbreaking technology that is making waves in the marketing sphere is generative AI, which is revolutionizing the way brands engage with consumers. In a recent episode of The Marketing AI Read more…