Search engine optimization (SEO) is an ever-evolving landscape, and as we step into 2025, the industry is witnessing significant shifts that are shaping the future of digital marketing. With Google’s CEO, Sundar Pichai, hinting at profound changes in search, marketers are gearing up to adapt to the latest SEO trends to stay competitive. SEO Toolbook: Read more…
Tag: google search trends
AI Overviews Challenge Lifestyle Publishers in Evolving Search Landscape
Lifestyle publishers are facing a new challenge as generative AI features like AI Overviews and AI Mode reshape the landscape of search engines. Traditionally, evergreen content has been a cornerstone for publishers, attracting traffic by answering common queries. However, with AI-generated summaries now providing instant answers on search result pages, click-through rates from Google searches Read more…