Prosperity Media, an SEO, content, and digital PR agency, has recently introduced its Generative Engine Optimisation (GEO) service, signaling a strategic move to future-proof SEO strategies. This launch comes at a time when the digital landscape is rapidly evolving, driven by the increasing adoption of large language models (LLMs) since the debut of ChatGPT in Read more…
Tag: language model software
Generative AI Systems Transform Brand Discovery in Marketing Landscape
In the latest episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, delves into the transformation of search from traditional SEO to generative AI systems with Mike Ensing, the CEO of Revere AI. They discuss how Large Language Models (LLMs) are reshaping the customer journey, leading to a new marketing playbook where Read more…