iProspect recently announced the promotion of Maureen Doris Cheung to the position of Head of SEO, signaling a strategic move in response to the evolving landscape of digital marketing. With over a decade of experience in the field, Cheung’s appointment underscores the agency’s dedication to innovation and excellence in search engine optimization. SEO Guidebook: How Read more…
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Google Streamlines Search Console, Retires Page Experience Report
Google has made a significant change to its Search Console interface by removing the Page Experience report, aiming to streamline the platform. The removal of this report will not affect the availability of Core Web Vitals (CWV) and HTTPS reports, which will continue to provide essential performance metrics separately. 2 Units HP E240C 23.8″ Full Read more…
Debate Over Meta Descriptions’ Impact on SEO Strategies Unveiled
An SEO experiment recently sparked a debate in the industry about the relevance of meta descriptions in search engine optimization. Mark Williams-Cook shared findings suggesting that omitting meta descriptions led to a traffic boost, contradicting traditional SEO practices. His claim triggered discussions among experts, with some questioning the validity of such tests. SEO Automation Workflows Read more…
Google Search Shift: AI Mode Impact on SEO Landscape
Google Search is on the brink of a monumental shift with the emergence of AI Overviews, AI Mode, and Gemini. At the recent Google I/O event, Sundar Pichai, Google’s CEO, and Liz Reid, Google’s head of Search, highlighted the transformative impact of AI on Google Search. This paradigm shift has left SEO professionals contemplating the Read more…
AI-Focused SEO: Navigating the Shift in Digital Marketing Landscape
In the ever-evolving landscape of digital marketing, the era of traditional SEO dominance is fading. Gone are the days when securing a top spot on Google’s search results guaranteed success. The rise of AI-generated responses is reshaping the way users access information online, bypassing the need to click through to websites. SEO 2025: Learn search Read more…